Follow the Car

Follow the Car

FINDING YOUR NEXT CUSTOMER JUST GOT EASIER

Innovative Marketing Direct’s Follow the Car solution provides cutting edge insights into your database for highly targeted marketing. Because making the right offer, to the right person, at the right time matters.

You sold a vehicle or have serviced it for years. Now that it’s been resold or traded, don’t you want to know who the new owner is?

Our proprietary Vehicle Ownership Verification Process means you know when a vehicle you sold changes owners, who the new owners are, how to contact them, and which offer will be most relevant.

This Means:

No more wasted marketing efforts
Why spend money sending expensive, vehicle specific direct mail when the person may not even own the car anymore? Follow the Car makes sure you get the most value out of your marketing.

New Service Prospects
Working with a service center that knows a vehicle’s history is appealing to most consumers. Targeting new owners of vehicles you’re familiar with is a great opportunity to ramp up your service center profits.

Optimized Audience Targeting
Innovative Marketing Direct’s database is enhanced with data that goes beyond name and phone number to show you a comprehensive view of your customers and prospects including demographics, lifestyle behaviors, and more.

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Features

Included on every lead record:

  • Name
  • Address
  • Make
  • Model
  • Year

Premium selects include:

  • In the market for a new vehicle
  • Consumer demographics
  • Segmented wealth modeling
  • E-mail address
  • IP address for online targeting