CHOOSE A PARTNER... ...NOT A VENDOR.
What We Do
We offer an innovative approach to your automotive direct mail, coupled with the power of big data to target the right prospect at the correct time, in order to maximize results. Whether it is a standalone direct mail sale or a multi-channel marketing campaign, we can spark interest in your existing clientele and increase your market share by targeting new prospects. Drawing from many years of experience, we can provide you with the solutions you need to increase your business.
The Numbers say it All
Client
Retention
Million
Pieces Mailed
Vehicles Sold
& Counting
Business Since
What We Offer
Dealerships all over North America have come to rely on Innovative Direct as a trusted partner for all of their direct mail needs.
Innovative Direct offers a number of automotive direct mail products including:
Targeted Mail
Our targeted mailers have consistently performed and delivered great results for dealers across all major brands, bringing high quality buyers into dealerships. The most accurate auto data in the business, combined with precision engineered creative, insures that the absolute best prospects are reached at the exact right time with a message they can’t resist.
Saturation
Saturation mailing can be some of the most cost effective direct response marketing there is, targeting every potential customer within a given geography regardless of what they are driving. This is a great way to invite potential customers that you normally wouldn’t target.
Lease Mailer
When a customer is nearing the end of a lease, they will naturally be thinking about acquiring a new one. Don’t miss out on the opportunity to reach out to your customers who may be at the end of a lease and take them out of the market before your competition does.
Service Mailers
Increase Service RO’s by Targeting lost customers from your database and / or invite new conquest customers to service with you. Service Mailers are a great way for every dealership to increase customer retention by providing value when customers are servicing their vehicles.
High Interest Rate
Many customers that are paying high interest on their vehicle loans aren’t aware that they may qualify for a new or pre-owned vehicle and SAVE money monthly on their payments. This mailer is a great way to attract new and former customers to earn a long-term client!
Sub-Prime
Our sub-prime mailers target consumers that have run into financial difficulties using a unique group of criteria to help you get in front of those that have a higher probability of being financed by your sub-prime finance sources.
Ringless Voicemail
Voice Drops puts you back in control of how and when you communicate with potential customers. With state of the art and patent pending technology, your brand, message and offers are delivered in minutes directly to up to 100k people per day.
Phone/Email Appends
Unleash the power of digital marketing and your BDC department by having your manifest appended with phone and / or emails to increase your marketing reach with the same consistent marketing message across multiple mediums.
Specialty Mailers
Are you looking for mail that is truly different? Our specialty mailers can be just the thing that you have been looking for. A mail piece that will cut through the clutter.
Artificial Intelligence Smart Mail
These are direct mail campaigns that utilize Artificial Intelligence along with the most current data sets to pinpoint a more targeted and relevant buying audience.
Follow the Car
Whether you’re after a fast start to your month or your need a strong finish, join the movement of dealers, dealer groups and advertising agencies that have been reaping the success of using us. Year after year, Innovative Direct has been helping dealers and advertising agencies achieve great results time and time again!
I’ve relied on Innovative Marketing Direct for all my direct mail needs for the last 11 years. From an Account Executive handling 15 dealerships to the VP of Marketing with a portfolio of over 100 auto dealerships, the team at IMD has been a reliable and trustworthy source through the entire journey. Jonathan and his team provide the perfect mix of solid performance, efficient and accurate production work, competitive pricing, transparent billing and excellent customer service. There are a lot of direct mail vendors out there. I was lucky to find a direct mail partner that has helped retain and grow my clients’ business for over a decade.
“Over the years Innovative Direct has earned the right to be my agency’s exclusive direct mail partner. They have stood by their products and services for many years, when other direct mail companies let us down. Innovative Direct always puts my dealers and my agency best interest first!”
“Having a local partner that sits down with us each month to review past campaigns and help us create Future campaigns has definitely increased our ROI. The reason we have been with Innovative Direct for over 10 years is simple, reliability, accountability and creativity.”
“With Innovative Direct’s “Follow the Car” program, we were able to eliminate sending mail pieces to previous customers that no longer owned the car they purchased from us. We were able to identify the current owner of that vehicle and include them in our marketing campaigns”
Trusted by North American dealership groups of all sizes
"Only reason you do business for nine years straight with the same direct mail company, they produce results. It's always a pleasure to work with the team at Innovative Marketing Direct." - Randy Sears - General Manager Rimrock Auto Group
"With Innovative Direct’s “Follow the Car” program, we were able to eliminate sending mail pieces to previous customers that no longer owned the car they purchased from us. We were able to identify the current owner of that vehicle and include them in our marketing campaigns" - Rob Audette
Delivering mail for their stores for 6+ years.
“Having a local partner that sits down with us each month to review past campaigns and help us create Future campaigns has definitely increased our ROI. The reason we have been with Innovative Direct for over 10 years is simple, reliability, accountability and creativity." - Mike Freeman
Delivering mail for all of their stores since 2008.
"Over the years Innovative Direct has earned the right to be my agency's exclusive direct mail partner. They have stood by their products and services for many years, when other direct mail companies let us down. Innovative Direct always puts my dealers and my agency best interest first!" - Brett Hawkins
I’ve relied on Innovative Marketing Direct for all my direct mail needs for the last 11 years. From an Account Executive handling 15 dealerships to the VP of Marketing with a portfolio of over 100 auto dealerships, the team at IMD has been a reliable and trustworthy source through the entire journey...Read More
